A modern on-the-go training solution for 14,000+ sales personnel.

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The Ask

Create a content platform that can be updated in real-time that provides tailored support and continued product education to 35,000 sales associates.

My Role

• Lead UI and Visual Design
• Collaborated with our Lead Product Designer on the Architecture
• Sketches / Iterations
• Collaborated wireframes
• Styleguide
• Worked closely with our engineers on handoff
• QA / UAT testing
• Rebranded UI for Genesis

Metrics

Dealers, district, or regional Sales Managers can generate highly customizable reports in order track their Sales Associates' productivity, vehicle certification progress, and e-learning content completion.

The Challenge

Unfortunately, Hyundai’s proprietary internal content system offered none of these features. This increasingly frustrated sales personnel who desperately needed continuous and reliable access to their sales tools and product information.

The Research

We conducted open-ended conversations with Hyundai’s stakeholder who over saw different teams. We conducted questions regarding their current experience, and what they wanted out of the new experience. We gathered this information from about 8 members of their stakeholders.

Constraints

Understanding and designing to what type of content would an admin be uploading. How would the content be outputted. How were we going to onboard new users?

Solutions

Mobile optimization, dynamic video content, real-time updates, easy and intuitive search navigation… these are just a few of the features that have become standard for content delivery platforms, regardless of the content being provided to the end-user.

Intuitive Search Results

With such a large amount of content housed on the platform, users need a quick, easy, yet powerful way to locate and view exactly what they want. It was also important to consider the wide range of experience that these sales associates have using technology and content portals.

The solution: Created custom search capability that offers predictive, auto-generated search queries, saved searches, and popular/trending search results all in an easy to to use interface.

Effortless Sharing

Simple 2-click sharing allows employees to send articles, images, videos, and PDFs to public, off-platforms users (potential customers).

Custom Inline CMS

We were able to build a CMS tailored to the needs of the admin, only as they relate to this platform’s intended use.

Analytics

Dealer, district, or regional Sales Managers can generate highly customizable reports in order to track their Sales Associates' productivity, vehicle certification progress, and e-learning content completion.

Product Pages

Product page consisted of key selling features. Identifying new vehicle trims, vehicle specs, and the ability to compare vehicle features.

Admin New Product Page

Admin had the control of building out the product pages - making sure they were updated with the latest vehicle trims, news, and features.