Hybrid Events
MeetingPlay • ’2021 - ‘2022 ↯
OVERVIEW – SCROLL ↯
Role
Sr. Lead UI Designer
Team
Kevin Haag: Dev
Nick Mueller: Lead Designer
Isaac Swiderski: Project Management
Kathy Cline: Copy Writer
Timeline & Status
6 Months, Launched 2022
Overview
MeetingPlay.com underwent a comprehensive redesign to modernize its brand identity and elevate its digital presence. As a leader in event technology, MeetingPlay needed a refreshed look and user experience that aligned with its innovative solutions and the evolving demands of the virtual and hybrid events industry.
The redesign was driven by the need to address an outdated visual identity, improve user navigation, and better communicate MeetingPlay’s value proposition. By aligning its digital presence with its mission to create impactful event experiences, the refreshed website now showcases a contemporary aesthetic, intuitive functionality, and a cohesive brand message that resonates with modern audiences.
This redesign not only modernized the brand but also reinforced MeetingPlay’s position as a forward-thinking industry leader, poised to meet the challenges of an ever-changing event landscape.
PROBLEM – SCROLL ↯
The Old
Background
With the surge in virtual and hybrid events driven by the global pandemic, the events industry experienced dramatic changes. MeetingPlay needed a digital presence that would resonate with modern event organizers seeking cutting-edge solutions tailored to their unique needs.
Challenge
The previous branding lacked the visual sophistication and contemporary feel necessary to compete in an industry increasingly focused on high-quality user experiences and sleek digital aesthetics. The website's navigation and information architecture did not adequately support users in discovering the full breadth of MeetingPlay’s capabilities, often resulting in missed opportunities to connect with potential customers.
Goals & Objectives
The redesign aimed to create a cohesive brand identity that would not only modernize the look and feel of MeetingPlay.com but also improve user experience, strengthen brand positioning, and drive engagement with current and prospective customers. The refreshed website would serve as a platform to effectively communicate MeetingPlay’s value, showcase its product offerings, and reflect its commitment to empowering exceptional event experiences.
FINDINGS – SCROLL ↯
Discovery & Research
Interviews
In our stakeholder interviews, we engaged in open-ended discussions and probed into the underlying motivations and requirements behind the rebranding initiative. These conversations yielded insights into their objectives, desired outcomes, and the challenges they were facing.
Sales Training & Demos
This allowed us the opportunity to immerse ourselves in MP's event platform and product offerings by reviewing their sales training materials and product demo videos. This deeper understanding enriched our approach in our design strategy.
Competitor Analysis
During our Brand Sprint, MP's competitor analysis revealed common trends like friendly visual language, risk-averse branding, and reliance on stock photography. To achieve MP's goal of a distinctive luxury appeal, we identified the need for an authentic and bold design approach to stand out and build trust.
Brand Sprint
Following our interviews and product demonstrations, we embarked on a brand sprint. This strategic exercise aimed to synchronize with MP's vision for the next five years, assess their competitive positioning, and deeply internalize MP's core values.
UX Audit
The brand's focus on products left their website's user experience underdeveloped. We analyzed data, user feedback, and personas to simplify architecture, refine user flows, and enhance site performance.
Tech Chic
The aesthetic here was to deliver that lux emotion or elevated feel the client was looking for. Through logo styles, in action presentations and authentic photography, a darker riskier trendy color palette, typeface styles and different icons usages.
Tech Chic
The aesthetic here was to deliver that lux emotion or elevated feel the client was looking for. Through logo styles, in action presentations and authentic photography, a darker riskier trendy color palette, typeface styles and different icons usages.
Approachable Elegance
A play off MP’s competitors with the material aesthetic, light standard color palette, abstract iconography to represent products, with a more staged art direction.
Tech Chic
The aesthetic here was to deliver that lux emotion or elevated feel the client was looking for. Through logo styles, in action presentations and authentic photography, a darker riskier trendy color palette, typeface styles and different icons usages.
Tech Chic
The aesthetic here was to deliver that lux emotion or elevated feel the client was looking for. Through logo styles, in action presentations and authentic photography, a darker riskier trendy color palette, typeface styles and different icons usages.
Community Lover:
Allison is a driven, young community manager for a rapidly growing, VC-backed technology startup in the education and remote learning space. They’re passionate about bringing people together, and has been tasked with planning the company’s first online conference for educational professional’s.
Assured Innovator:
Dianne a senior manager for a national sales training at a Fortune 500 automobile manufacturer. Every year, the company holds an online sales training event attended by thousands of salespeople across the country. The events have been hosted for the last 10 years using proprietary sets of tools, but the technology has become outdated, and Dianne wants to match the level of production for the events to the experience of the attendees.
Glyph
The goal of YourTV is to simplify the program discovery experience. YourTV will provide personalized recommendations from various sources and themes in one place. It will allow customers to discover new shows, resume what they were watching, and access go-to channels and apps.
Execution
The goal of YourTV is to simplify the program discovery experience. YourTV will provide personalized recommendations from various sources and themes in one place. It will allow customers to discover new shows, resume what they were watching, and access go-to channels and apps.
Wordmark
The goal of YourTV is to simplify the program discovery experience. YourTV will provide personalized recommendations from various sources and themes in one place. It will allow customers to discover new shows, resume what they were watching, and access go-to channels and apps.
BRAND IDENTITY – SCROLL ↯
Branding
Iconography
The goal of YourTV is to simplify the program discovery experience. YourTV will provide personalized recommendations from various sources and themes in one place. It will allow customers to discover new shows, resume what they were watching, and access go-to channels and apps.
Color
The goal of YourTV is to simplify the program discovery experience. YourTV will provide personalized recommendations from various sources and themes in one place. It will allow customers to discover new shows, resume what they were watching, and access go-to channels and apps.
Usability Testing
The goal of YourTV is to simplify the program discovery experience. YourTV will provide personalized recommendations from various sources and themes in one place. It will allow customers to discover new shows, resume what they were watching, and access go-to channels and apps.
Execution
The goal of YourTV is to simplify the program discovery experience. YourTV will provide personalized recommendations from various sources and themes in one place. It will allow customers to discover new shows, resume what they were watching, and access go-to channels and apps.
Pin Logic
The goal of YourTV is to simplify the program discovery experience. YourTV will provide personalized recommendations from various sources and themes in one place. It will allow customers to discover new shows, resume what they were watching, and access go-to channels and apps.
RESPONSIVE WEB – SCROLL ↯